Consumers don’t read financial information—least of all financial privacy notices. They are too long, too difficult, and too easy to ignore.

Six financial regulatory agencies—Board of Governors of the Federal Reserve System, Federal Deposit Insurance Corporation, Federal Trade Commission, National Credit Union Administration, Office of the Comptroller of the Currency, and Securities and Exchange Commission—tapped Kleimann’s expertise. Their goal 
was to develop a financial privacy notice grounded in consumer-based research.