How did we do it?

• Managed and facilitated an interagency team to reveal, grapple with, and balance legal concerns and constraints, politics, content, and design.
• Distilled the core consumer information in consultation with federal economists and lawyers.
• Reviewed literature, led focus groups, and conducted diagnostic usability testing with more than 60 participants across eight cities.
• Designed multiple prototypes based on consumer research and our expertise.